Is your marketing team or agency ready to harness the power of AI?
Businesses across diverse industries are already embracing artificial intelligence technologies to speed up manual processes, be more efficient and obtain powerful insights.
Thanks to AI, marketing professionals will see instrumental changes coming to the field (if they haven't already). AI marketers are using automation and big data tools to develop dynamic marketing campaigns that connect closely with audiences and customers on a personal level.
Leveraging the latest marketing trends is vital to keeping up with the competition. Let’s dive into the biggest AI trends to keep on your radar in 2019.
4 AI Marketing Trends to Implement Today
From automated customer service chatbots to highly personalized email marketing campaigns, here are four pivotal AI marketing trends to adopt this year.
1. Conversational AI
Conversational AI is growing fast. Chatbots are becoming more “human” by offering more detailed, intricate responses and providing an experience nearly indifferentiable from speaking with a live representative.
Chatbots don’t apply to just the customer service sector, though. Advanced chatbots are collecting data with every reply and using the information to tailor responses that meet users’ needs. Engagement is sophisticated and chatbots can now understand customer pain points and conduct market research to aid marketers with messaging and delivery.
It’s important to understand that chatbots aren’t meant to fully replace human interaction; communicating with a real person is still favored. Marketers must decide where and when to utilize chatbots to augment and enhance the customer experience.
2. Voice Search Optimization
Whether you’re a fan of Siri, Alexa, Cortana or the Google Assistant, you can’t deny that voice search is on the rise. In fact, recent research by BrightLocal found that at least 58 percent of consumers relied on voice search to find information about a local business in 2018.
If you haven’t optimized your business for local visibility, now is the time. Users often mention keywords like “near me” in their inquiries, so voice search results are prioritizing local listings and Google My Business profiles when delivering a response.
Content marketers must bridge the gap between traditional SEO and voice search optimization by considering longer-tail keywords, full sentences and questions that customers are likely to ask out loud. But ultimately, content marketers should still aim to rank for Google’s featured snippets, which are the primary resource for voice search responses.
3. Predictive Lead Scoring
Lead scoring, the method of assigning a potential customer a numerical value based on their demographics, behaviors and intent, isn’t a new concept. Sales and marketing teams historically use lead scoring to concentrate their efforts on individuals who are more likely to convert.
Lead scoring was traditionally conducted manually – until now. AI applications streamline and simplify lead scoring processes to reduce time and effort for sales and marketing professionals everywhere.
Additionally, predictive lead scoring tools can adapt to the ever-changing behaviors and intents of potential customers, which manual lead scoring processes are failing to keep up with.
4. Personalized Marketing Campaigns
The ability to create highly personalized, targeted marketing campaigns is one of the biggest advantages to surface from the intersection of AI and marketing.
Digital marketers struggle to keep up with customers’ interests in real time; the manual labor of scoring leads or parsing website analytics takes time and doesn’t provide deep enough insights to make confident marketing decisions. AI personalization tools help marketers send custom, specific and relevant content to audiences in a timely manner.
With the help of AI, businesses can send or offer personalized, data-driven marketing campaigns that promote engagement, increase conversions and revenue and boost overall customer lifetime value (LTV).
Champion Your AI Marketing Strategy With Personalize
Marketers will soon need to implement (or at least consider) these four trends in their digital marketing strategy to ensure long-term business success. But with so many tools available on the market, how do you identify which ones are easy to use, most useful and will maximize your ROI?
Personalize might be the AI tool you’re looking for.
This cutting-edge AI platform uses an algorithm to obtain the top three interests of contacts in your database at any given time. You’ll have all the data you need at your fingertips to send targeted, relevant campaigns that improve response rates, conversion rates and revenue.
Personalize works seamlessly with every ESP and CRM, making setup quick and simple. You’ll receive enterprise-level business data and insights on a user-friendly and cost-efficient platform.
Get the ball rolling on your AI marketing efforts now. Sign up for beta access to Personalize today!