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7 Content Idea Generators That Will 10x Your Content Marketing Efforts

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Coming up with compelling topics is cumbersome, not to mention time-consuming, with numerous hours spent brainstorming, researching ideas or outlining.

If you struggle with viable content creation, you're not alone. Many small businesses don’t even have dedicated writers on hand, so many individuals see content production as a daunting task. 

The good news is that there’s a solution that can save you time and effort. 

Content marketing idea generators provide endless topic ideas for blogs, videos, ebooks or podcasts. With the help of content idea generators, you can focus on creating valuable material instead of being stuck at square one. 

7 Content Idea Generators to Feed Your Inner Creative

Using these tools can take away the headaches associated with content idea generation. Let’s look at the best content idea generators that are currently available today.

1. HubSpot's Blog Topic Generator

Are you searching for a fast way to generate ideas? Look no further than HubSpot’s Blog Topic Generator. Enter one to five nouns in the search fields, and this free tool will create up to a year’s worth of relevant blog titles in seconds.  

You can also rerun the generator or modify your search variables if you aren’t fully satisfied with the initial results. Here’s an example of a search for the term “mobile banking”:

HubSpot content marketing ideas generator

2. Portent’s Content Idea Generator

Generate riveting blog titles with Portent’s Content Idea Generator. Just enter a subject and let the idea generator create topics for you. 

After searching “chocolate” the resulting blog title was “How Chocolates Can Get You Your Heart’s Desire.” That doesn’t sound too bad, but a second go at the generator produced the phrase “Why Chocolate Sucks More than the New Star Wars.” While the relevance of each title varies, clicking the refresh button is a quick way to sift through ideas until you land on something you like. 

3. BuzzSumo

BuzzSumo is an in-depth analytical tool that provides valuable data on topics of interest. Type a subject, brand or web domain in the field, and the results will appear shortly. 

Buzzsumo provides statistical data on popular articles, including: 

  • Engagement stats for various social media platforms (e.g., Facebook, Twitter, Pinterest, Reddit)
  • Key individuals or influencers that have shared content
  • Backlinks used
  • Trending content related to your search

Apply filters, and you can see the most popular content by country, language, content type and more. Reviewing this data can help identify content that resonates with the greatest number of users. Here’s an example of a search for “chocolate”:

Buzzsumo content idea generator

Having this information handy allows you to create far-reaching content on trending topics. A free version is available, but upgrading to the pro version unlocks several additional features.

4. Ubersuggest

Ubersuggest is both an analytics and topic-generating tool. Enter a keyword into the site and you’ll receive a statistical overview of the term.

This site also provides several hundred keyword ideas and analytical data, including: 

  • Search volume
  • Cost per click 
  • Paid difficulty
  • SEO difficulty
  • Estimated visits
  • Domain score
  • Social shares

Reviewing the data behind popular search terms helps you optimize your content marketing strategy and production. Ubersuggest also enables you to adopt beneficial SEO strategies to gain an edge over competitors and generate more site traffic.

5. Answer the Public

Answer the Public is a search query data visualization tool. Enter a term into the search field, and the results will display several potential Google search queries. 

Suggested searches are displayed visually and organized into categories like who, what, how, when, why, where, etc. Each of these terms branches off into common search keyword phrases. 

Here’s an example of what a search for “protein powder” looks like:

Answer the Public content ideas generator

“Protein powder” branches out to “what,” followed by a phrase such as “what protein powder is best for me.” This continues for “who,” “where,” etc. 

Content marketers can use these insights to optimize keyword research and increase content relevancy around common or specific questions.

6. Google Trends

Google Trends displays the frequency of a search term over a given timeframe. You can use this tool to conduct comparative keyword research, identify trends and segregate interest by subregion. 

Google Trends helps content marketers generate content ideas by sharing related topics and search queries. Or, create content based on current trending topics if you already have an idea in mind. 

By focusing on popular subjects, you’ll be able to create content that resonates with users, increases site traffic and even expands sales as a byproduct. 

7. SEMrush

SEMrush hosts a number of valuable tools, but our focus, for now, will be the Topic Research Tool. Like other content marketing idea generators, all you have to do is plug in a general topic or web domain to start generating ideas.

On the SEMrush dashboard, you’ll be able to categorize the topics by what’s trending, by subtopic and even switch up how you’d like to view the ideas. Here’s an example of what you’ll see if you search the term “spam text messages”:

SEMrush Topic Research Tool

Create Targeted Content with Personalize

We know producing content and managing a content marketing strategy can be tedious. So once you publish your content, you’ll want to make sure you’re getting the most out of your hard work. 

Personalize helps you discover the content, products or offerings your customers want at any given time. Our AI-powered recommendation engine helps you attain valuable insight into your contacts and website visitors so you can provide them with the information they desire.  

Personalize provides in-depth, real-time data to help you understand top consumer interests. You’ll be able to send targeted, relevant and timely content that increases engagement and conversions and contributes to the success of your content marketing efforts. 

Ready to amplify your content strategy, increase sales and take your business to the next level? Sign up for Personalize today!

Topics: Content Marketing