Content marketing has replaced conventional advertising as the preferred method of sharing material online. Topics related to products and services can serve to create brand awareness and education and drive customer action.
However, content creation and blogging are undoubtedly time-consuming. Coming up with compelling topics is cumbersome, with numerous hours spent brainstorming, researching ideas or outlining. In fact, 57% of B2B marketers claim that producing content consistently is one of their top challenges.
If you struggle with viable content creation, you're not alone. Many small businesses don’t even have dedicated writers on hand, so many individuals see content production as a daunting task.
The good news is there’s a solution that can save you time and effort.
Content idea generators provide endless topic ideas for blogs, videos, ebooks or podcasts. With the help of content idea generators, you can focus on creating valuable material instead of being stuck at square one.
6 Content Idea Generators to 10x Your Marketing Efforts
Using these tools can take away the headaches associated with content idea generation. Let’s take a look at the best content idea generators currently available today.
1. HubSpot’s Blog Topic Generator
Are you searching for a fast way to generate ideas? Look no further than HubSpot’s Blog Topic Generator. Enter 1-5 nouns in the search fields and HubSpot will create up to a year’s worth of relevant blog titles in seconds.
You can also rerun the generator, or modify your search variables if you aren’t fully satisfied with the first results.
HubSpot’s fast and free tool is excellent for pointing you in the right direction if you’re struggling with topics and ideas.
2. Portent’s Content Idea Generator
Generate riveting blog titles with Portent’s Content Idea Generator. Just enter a subject and let the idea generator create topics for you.
After searching “chocolate” the resulting blog title was “How Chocolates Can Get You Your Heart’s Desire.” That doesn’t sound too bad, but a second go at the generator produced the phrase “Why Chocolate Sucks More than the New Star Wars.” So, the relevance of titles varies and can be completely random or irrelevant at times.
You can keep searching for more ideas by clicking the refresh button until you receive a worthwhile topic.
The Portent Content Idea Generator can be a valuable tool to use if you’re experiencing writer’s block.
BuzzSumo is an in-depth analytical tool that provides valuable data on topics of interest. Type a subject in the field, and the results will appear shortly.
Buzzsumo provides statistical data on popular articles, including:
- Number of engagements on various social media platforms (e.g., Facebook, Twitter, Pinterest, Reddit)
- Key individuals or influencers that have shared content
- Backlinks used
- Trending content related to your search
Apply filters and you can see the most popular content by country, language, content type and more. Reviewing this data can help identify content that resonates with the greatest number of users.
Having this information handy allows you to create far-reaching content on trending topics. A free version is available, but upgrading to the pro version unlocks several additional features.
Ubersuggest is both an analytics and topic-generating tool. Enter a keyword into the site and you’ll receive a statistical overview of the term.
The site also provides several hundred keyword ideas and analytical data, including:
- Search volume
- Cost per click
- Paid difficulty
- SEO difficulty
- Estimated visits
- Domain score
- Social shares
Reviewing the data behind popular search terms helps you optimize your content marketing strategy and production. Ubersuggest also enables you to adopt beneficial SEO strategies to gain an edge over competitors and generate more site traffic.
5. Answer the Public
Answer the Public is a search query data visualization tool. Enter a term into the search field and results will display several potential Google search queries.
Suggested searches are displayed visually and organized into categories like who, what, how, when, why, where and more. Each of these terms is branched off into common search keyword phrases.
For example, searching “protein powder” branches out to “what” followed by a phrase such as “what protein powder is best for me.” Other valuable data shows common searches with prepositions such as “protein powder for men” and comparisons such as “protein powder versus real food.” The site also provides additional information on related topics and terms.
Content marketers can use these insights to optimize keyword research and increase content relevancy.
6. Google Trends
Google Trends displays the frequency of a search term over a given timeframe. You can use this tool to conduct comparative keyword research, identify trends and segregate interest by subregion.
Google Trends helps content marketers generate content ideas by sharing related topics and search queries. Or, create content based on current trending topics if you already have an idea in mind. By focusing on popular subjects, you’ll be able to increase site traffic and even expand sales as a byproduct.
Create Targeted Content with Personalize
We know producing content and managing a content marketing strategy can be tedious. So once your content is published, you’ll want to make sure you’re getting the most out of your hard work.
Personalize helps you discover the content, products or offerings your customers want at any given time. Our AI-powered recommendation engine helps you attain valuable insight into your contacts and website visitors so you can provide them with the information they desire.
Personalize provides in-depth, real-time data to help you understand top consumer interests. You’ll be able to send targeted, relevant and timely content that increases engagement and conversions, and attributes to the success of your content marketing efforts.
Ready to amplify your content strategy, increase sales and take your business to the next level? Sign up for beta access to Personalize today!