Deciding to pursue the field of marketing was a natural path for me. I grew up an avid glossy magazine reader; I've always loved keeping a pulse on the latest topics, trends and products. I've also always had an inclination towards business and psychology and enjoyed deepening my knowledge in these areas.
Since understanding the consumer mindset is foundational in marketing, I was thrilled to pursue a career in Marketing Strategy where I could combine my natural strengths and passions and bring them to life.
My Path To Human
I've worked on the agency and client side, bringing perspective and experience from both. I use a data-driven approach and have a strong understanding of digital and ecommerce marketing, product marketing and brand strategy. My favorite question to ask is, "Why are we doing this?" to ensure we are always thinking of the bigger picture and keeping key company goals top-of-mind.
I have worked with various local and international brands on the DTC and B2B side across industries such as retail, real estate, property development, beauty, CBD, FMCG, and many more.
I am a dual citizen of the UK and Australia, spending my formative years in England and moving to Australia as a teenager. I received my Bachelor's in Marketing from the University of Technology, Sydney, and kicked off my career in the world of Magazines for Australia's largest Publisher before moving to the US and pivoting to Digital.
In my free time, I love spending time with my friends, family and my cheeky Golden Retriever, Burgess! I love living a healthy lifestyle and enjoy the simple things in life—good food, coffee and conversation.