Human Partners With Household Product Innovator Rinseroo During Ramp-Up to “Shark Tank”

Human Grows Its Portfolio of “Shark Tank” Brands Through Partnership With Rinseroo, Home Solutions Inventor of National Acclaim

Orange County, California-based digital marketing agency Human announces new partnership with home product inventor and distributor Rinseroo. The team-up launches in the weeks leading up to Rinseroo’s scheduled appearance on the business reality TV show “Shark Tank” airing on ABC.

Rinseroo develops products that temporarily convert a shower, sink or tub faucet into a garden hose-style apparatus. The patented system installs, detaches and travels efficiently. Rinseroo lists at least 25 use cases ranging from cleaning to bathing to plant care. The brand has earned national recognition through its appearance on NBC’s “Today Show” and press attention from Forbes, BuzzFeed, Yahoo, Amazon and more.

Human’s expected contribution is outlined in a four-phase plan for Rinseroo’s business growth:

• Phase One focuses on digital optimization and strategic planning for sales, marketing, and communications to prepare Rinseroo for its reappearance on the national stage.
  
• Phase Two involves implementing secondary strategies from Phase One, with attention to Rinseroo's "Shark Tank" air date.
• Phase Three uses analytics from the first two phases to refine growth strategies and make necessary directional adjustments.
• Phase Four is a refresh informed by the insights from the initial phases, aiming to maximize Rinseroo’s brand potential.
  
  

Rinseroo founder Lisa Lane said of the new contract agreement: "We chose Human because of their proven track record with ‘Shark Tank’ brands. Their expertise in navigating the post-show surge gives us confidence that we can maximize this incredible opportunity. We’re thrilled to have them by our side as we scale Rinseroo and introduce our brand to a national audience. We’re equally excited to make our ‘Shark Tank’ debut and see where this journey takes us!"

Human's Chief Innovation Officer, Scott Williams, said, “We’re so excited to partner with Lisa and the Rinseroo team. They deliver a strong line of innovative and impactful products that solve numerous household challenges."

Speaking to Human's expertise, Williams added, "Human brings a lot of relevant ‘Shark Tank’ experience to the table that we plan to leverage before, during and after Rinseroo’s debut. Their brand is already thriving, so we want to help them upscale smoothly to achieve their growth goals.”

Rinseroo is scheduled to air on “Shark Tank” on January 31, 2025, at 8 pm ET/PT on ABC.

About Human

Human is a holistic growth marketing provider that empowers brands to upscale seamlessly. The proprietary “Human Method” fosters lifelong business growth through a tailored brand-centric approach based on mutual understanding and support. Human becomes a team-extension through its deep investment in both the return on spend and enduring brand advocacy. 

For more information about the Human-Rinseroo partnership, please contact us.