Your business is one-of-a-kind, so why settle for an off-the-rack marketing plan? Every business has unique goals, audiences and resources, and the best marketing approach should be tailored to those specific needs.
Combining different services can give you targeted results that help you achieve the maximum return on investment. In this post, we've rounded up some recommendations from our marketing experts on which services complement each other best!
These suggestions are based on industry best practices and real-world success stories, but it's ultimately up to you to decide which combinations will work best for your business. Of course, if you’d like some expert assistance, our team is here to help!
Our marketing gurus have compiled their top-shelf solutions that, when combined, create a high-impact strategy that delivers serious ROI. Check out their top picks!
| "Social media marketing, paid media and database marketing all work together to create a powerful flywheel to attract, engage and delight customers." – Rochelle Willoughby, Director of Acquisition and Monetization |
Social media is a cost-effective way to reach a large and engaged audience through platforms such as Facebook, Twitter and Instagram. It allows companies to interact with their audience and build a community around their brand.
Paid media involves placing advertisements on platforms such as Google, social media and other websites. This practice allows companies to reach a targeted audience with specific messages, often in real time.
Database marketing involves using customer data to personalize and optimize marketing efforts. This can include email, SMS, direct mail and other forms of personalized communication.
Combining these marketing approaches helps you create relevant campaigns that entice people who are already familiar with your brand. For example, you can leverage what you learn from database marketing to craft social media retargeting ads to cultivate relationships with potential customers.
Essentially, social media provides you with a direct link to customers, paid media helps your message reach far and wide, and database marketing allows you to personalize the experience.
Together, these services provide a well-rounded marketing approach that helps you communicate with your customers in the way that best resonates with them.
| “SEO pairs nicely with many other digital channels to create a comprehensive marketing approach.” – Alyssa Crabbe, Content Director |
Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid results—often referred to as organic results. It’s an essential part of any digital marketing strategy, as it helps to increase visitors and conversions.
The primary goal of SEO is to fill in the top of your funnel with website visitors who have shown interest in your content or services. Once you have a steady stream of organic traffic coming to your site, you can continue marketing to those people through other channels to nurture them down the funnel.
One great pairing for this type of strategy is SEO and PPC. With paid advertising, you can retarget the visitors who initially found you organically by serving targeted social or display ads.
This power-packed duo can help maximize your online visibility and effectively reach your target audience. You can also factor in content marketing to draw visitors to your site through an SEO blog, then capture their information with a pop-up promoting an irresistible offer.
| “Brand design is an important piece for digital marketing success because it’s a visual representation of a company's values.” – Eve Medina, Creative Director |
Branding services focus on defining and establishing a brand's unique personality, values, and messaging and verbal identity. This includes market research, competitor analysis, brand strategy development, and creating a logo or tagline.
Design services, on the other hand, bring the brand to life visually. This includes creating visual assets such as packaging, advertising materials, and website design that align with your brand identity. The design should reflect the brand's personality, values, and messaging established in the branding process.
By working together, branding and design services ensure that a brand is consistently represented and communicated across all touchpoints, creating a cohesive and memorable brand experience for customers.
Ultimately, this combination helps build brand recognition, establish brand trust and differentiate your brand from your competitors.
Ultimately, the key to a successful marketing strategy is finding the right combination of services that work best for your business and audience. By experimenting with a mix of different services and analyzing your results, you can optimize your strategy and achieve the best possible ROI.
Need a helping hand to get the ball rolling? Get in touch with us to learn how we can help craft a winning strategy for your business!