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16 AI Marketing Tools You Can (And Should) Start Using Today

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The marketing industry is no stranger to the benefits of artificial intelligence. New tools are cropping up every day that help marketers save time and execute smarter, more personalized campaigns. The artificial intelligence platform market is expected to be worth $9.88 billion by 2022.

If you’re late to the AI party, there’s no need to fear. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 16 AI marketing tools every marketer should start using today.

Email Marketing AI Tools

AI tools help email marketers achieve better deliverability, open rates, click rates and revenue. These are some of the best AI email marketing tools on the market today.

1. Seventh Sense

Seventh Sense uses behavioral profiling to help you win attention in your customers’ overcrowded email inboxes.

Choosing the best email send day and time is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer.

Seventh Sense eases your stress of having to figure out the perfect send time and day for your email campaigns. The AI-based platform figures out the best send time and email frequency for each contact based on when they’re opening emails.

The system works by building a predictive model for each contact based on their activity across various sources via HubSpot. The tool is primarily geared toward HubSpot customers.

  • Key features:
    • AI determines the best send time and email frequency for each contact
    • Connects with HubSpot and Marketo
  • Price: Starting at $140/month for up to 20,000 HubSpot contacts

2. Optimail

Traditional A/B tests compare two emails in isolation, but they don’t look at your contacts as individuals with unique preferences. Plus, A/B tests usually only focus on surface-level metrics like open and click rates.

Optimail uses artificial intelligence to reveal more meaningful insights around your email engagement. It adjusts the timing, content and personalization of your email campaigns to drive customers toward goals that affect your bottom line – like purchasing, social sharing and engagement.

Optimail’s AI algorithm learns from your customers’ responses to determine the best send time and email content. It’s proven to increase engagement and reduce spam reports.

  • Key features:
    • Sends emails and learns from your customers’ responses
    • Proven to increase engagement, drive conversions and reduce spam reports
    • Integrates with your existing infrastructure with a simple JavaScript snippet
  • Price: Optimail can accommodate any size database. Plans range from free plans (up to 100 active customers) to custom plans for companies with more than 10,000 active customers.

3. Phrasee

There are countless ways to write a subject line. Coming up with one subject that will appeal to all your customers is close to impossible.

Phrasee uses artificial intelligence to help you write better subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural sounding copy variants that match your brand voice. It uses tailored language models for each customer to ensure the copy that gets delivered is on-point for each individual.

And the model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model gets rebuilt so it can continuously learn from your audience.

  • Key features:
    • Instantly generates millions of human-sounding, brand-compliant copy variants
    • Creates tailored language models for every customer
    • Learns what your audience responds to and rebuilds the prediction model every time

4. Personalize

Personalize is an AI tool that identifies the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.

Personalize supplies you with the information you need to create highly targeted sales and marketing campaigns that increase response rates, conversions and customer lifetime value.

  • Key features:
    • Identifies each contact’s top three interests based on metrics like time on page, recency and frequency
    • Works with every ESP and CRM
    • Easy to get up and running in days
    • Enterprise-grade technology at a low cost for SMBs

Interested in learning more? Sign up for beta access to Personalize today.

Content Marketing AI Tools

Artificial intelligence has come a long way in content marketing. Today, AI helps marketers automatically generate content, automate chatbot conversations, customize news feeds and pinpoint content that appeals to specific customers’ needs and interests.

These are some of the top AI marketing tools for producing high-quality, accurate content.

5. Grammarly

Microsoft Word and Google Docs can check your spelling, but they don’t offer any feedback on the quality of your writing.

Grammarly scans your content to identify grammar, punctuation, context and structural errors and mistakes. It flags potential issues in the text and makes suggestions for improving style, word choice and more. Grammarly also explains the reasoning for each correction to help you decide whether (and how) to correct the issue.

We’re huge believers in Grammarly here at Human. We never publish a blog without running it through the software.

  • Key features:
    • The Grammarly plugin helps you write mistake-free on websites including Google Docs, Quora, Slack and various social media channels
    • Offers free and paid versions for work, personal and academic uses
    • Includes a built-in plagiarism checker
  • Price: Sign up for a monthly, quarterly or annual plan. You’ll save money with a longer-term commitment ($29.95/month compared to $139.95/year)

6. HubSpot SEO

HubSpot SEO is another irreplaceable AI tool for the Human content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors.

Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.

The tool also provides suggestions for your topic clusters. It shows you metrics like competitiveness and relevancy to help you build your content strategy and topic clusters.

  • Key features:
    • Helps you discover and rank for topics that people are searching for
    • Provides suggestions for your topic clusters and related subjects
    • Integrates with all other HubSpot content tools to help you create a well-rounded content strategy
  • Price: You can only get HubSpot SEO with a paid HubSpot account. Learn more about HubSpot pricing here.

7. Sentient Ascend

Every marketer knows that A/B tests are a staple tool. But when you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for.

Sentient Ascend lets you test all your ideas at once. It uses advanced algorithms to identify the top performing concepts, combine them with each other and repeat the process to achieve the best site experience.

  • Key features:
    • Figures out which content provides the best performance
    • Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period of time
    • Lets you try all your ideas across multiple pages for full-funnel optimization
    • Offers visual and code editors
  • Price: Varies depending on the number of users tested per month

8. Acrolinx

Acrolinx is a content alignment platform that helps brands scale and improve the quality of their content. This tool is geared toward enterprises – its major customers include big brands like Google, Adobe and Amazon.

Acrolinx uses AI to analyze the content your company has already created and make sure it aligns to your brand standards. You start by setting your preferences for style, grammar, tone of voice and company-specific word usage. Then Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement.

The platform provides real-time guidance and suggestions to make your writing better and strengthen weak pages.

  • Key features:
    • Reviews and scores existing content to ensure it meets your brand guidelines
    • Finds opportunities to improve your content and uses automation to shorten your editorial process.
    • Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress and most web browsers.

9. MarketMuse

MarketMuse uses an AI-driven assistant to help marketers build content strategies.

The tool shows you which keywords to target to rank in specific topic categories and recommends keywords you should go after if you want to own particular topics. It also finds gaps and opportunities for new content and prioritizes them by their probable impact on your rankings.

The AI compares your content to thousands of articles related to the same topic to uncover what’s missing from your site.

  • Key features:
    • The built-in editor shows how in-depth your topic is covered and what needs improvement
    • Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking

Chat and Messaging AI Tools

The communication aspect of marketing has evolved into an omnichannel experience. Your customers are active on Facebook, and they’re taking to messaging and voice apps to communicate with brands.

To keep up and continue to provide outstanding experiences in a scalable way, here are some artificial intelligence tools to help you.

10. Copilot

Copilot produces top-notch tools for those who operate ecommerce businesses and are looking for seamless integration between Shopify or BigCommerce and Facebook Messenger. 

With Copilot, you can maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger. 

  • Key features: 
    • Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience 
    • Run drip messenger campaigns to keep customers engaged with your brand
    • Send abandoned cart, out-of-stock, restock, preorder, order status and shipment notifications to contacts 
    • Send branded images, promotional content or coupon codes to those who opt-in
    • Collect post-purchase feedback, reviews and customer insight
    • Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases
    • Display a promotional banner on your website to capture contacts instantly
  • Price: Free 7-day trial, with no-obligation pricing starting at $8-10/month depending on the apps you choose. 

11. ChatFuel

ChatFuel helps you automate Facebook Messenger conversations with an intelligent bot. It’s one of the most popular AI chat tools – 46% of all Messenger bots run on ChatFuel.

ChatFuel lets you automate FAQs, automate sales conversations and connect warm leads to a sales rep in a live chat – putting more time back in your day to focus on other marketing channels.

  • Key features:
    • Engage with prospects 24/7
    • Connect warm leads to sales reps in a live chat
    • Automate FAQs to reduce support costs
  • Price: Choose from three plans: free, pro ($15+/month) and premium ($300+/month). The free plan includes up to 1,000 subscribers and a basic set of features.

12. Conversable

Conversable is an automated messaging and voice experience platform that helps you manage your customer conversations across your marketing channels. It helps you design, build and distribute messaging and voice experiences across multiple platforms.

Using bots, Conversable helps you reach, retain and convert customers through engaging conversations instead of static web pages. It also streamlines the purchase process for customers who are ready to buy through whichever messaging, social or voice app they’re using at the moment.

You can train the algorithms to improve the user experience through supervised learning. As interaction data is collected and labeled, you can incorporate additional rules to make the experience more intelligent over time.

  • Key features:
    • Connects with Facebook Messenger, Twitter, Amazon Alexa, Google Assistant, SMS and more
    • Reduces costs and response times by automating resolutions to common questions

Ecommerce AI Tools

The ecommerce industry has many use cases for artificial intelligence. AI helps ecommerce companies compile and understand massive amounts of customer data to deliver better experiences and achieve higher conversions.

13. Jetlore

Jetlore’s Prediction Platform, geared toward retailers, analyzes consumer behavior to help you build more personalized shopping experiences.

Jetlore uses machine learning to anticipate each user’s product preferences based on their actions, behavior and everything they buy. It predicts and populates the most relevant promotions, products and content for each customer shopping on your site.

  • Key features:
    • Makes predictions about consumers and their behavior on the internet
    • Analyzes and interprets consumer behavior across hundreds of ecommerce sites to learn about their preferences
    • Dynamically changes shopping experiences for new and returning customers

14. Yotpo

Yotpo’s deep learning technology assesses your customer reviews to help you make better business decisions. It identifies key topics that customers mention related to your products – and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers.

Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment.

  • Key features:
    • Makes it easy for shoppers to filter reviews and find the exact information they’re looking for
    • Analyzes customer feedback and sentiments to help you improve your products
    • Integrates with most leading ecommerce platforms, including BigCommerce, Magento and Shopify

Analytics AI Tools

Gathering and analyzing data is arguably the most important part of marketing. Artificial intelligence cuts down on the time and brainpower required to glean insights from your marketing activities.

15. Albert AI

Albert is a self-learning software that automatically generates marketing campaigns for your brand. It analyzes vast amounts of data and uses it to run optimized campaigns autonomously.

Albert lets you feed in own creative content and target markets and uses data from its own database to determine key characteristics of a serious buyer. Then it identifies potential customers that match those traits, runs trial campaigns on a small group of customers, refines the campaign and launches it on a larger scale.

Albert plugs into your existing marketing tech stack, so you still have access to your accounts, ads, search, social and more. Albert leverages existing business logic you already have in platforms and maps tracking and attribution to your source of truth.

  • Key features:
    • Breaks down large amounts of data to help you customize campaigns
    • Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media and mobile

16. Crayon

Running your business is enough work. Keeping tabs on your competitors’ activities at the same time can feel nearly impossible.

Enter: Crayon, a competitive intelligence tool that helps you track everything your competitors are doing on and off their websites. It lets you monitor any competitors’ complete digital footprint and catch everything from product and pricing changes to employee reviews to marketing campaigns launched.

  • Key features:
    • Tracks more than 100 data types across 300m+ sources to provide a complete view of your competitors
    • Combines internal and external insights on a single dashboard

Start Using AI Marketing Tools Today

The AI marketing tools we discussed in this blog are just a small fraction of what’s out there. Whatever your marketing needs may be, you can be sure there’s an artificial intelligence platform on the market that will help you transform your marketing campaigns.

Ready to learn more? Start leveraging AI marketing today with Personalize.

Topics: AI Marketing Apps